General

The Lure of Private Exclusive

Some real estate brokerages promote their ability to sell homes privately—a practice commonly known as a private exclusive, or pocket listing. But does the practice serve buyers and sellers as well as a home sale on the open market?

WHAT IS A PRIVATE EXCLUSIVE LISTING?

A private exclusive listing can only be inwardly marketed within a real estate brokerage. It can’t be listed on the brokerage’s website, on other popular real estate sites, can’t be advertised and can’t have a sale sign outside. The only way to market a private exclusive listing is to share it with agents within the brokerage, who can then share it with their clients.

WHY WOULD A HOMEOWNER SELL VIA A PRIVATE LISTING?

If you’re a celebrity, or you own a massive estate that few buyers can afford, it might make sense to limit the people who can see your house. However, it’s not really in your best interests. To overcome privacy concerns, show it by appointment only or ask buyers to provide a prequalification letter.

WITH LOW INVENTORY AND HOMES SELLING QUICKLY, DOES A PRIVATE EXCLUSIVE LISTING MAKE SENSE?

Private exclusive listings are harmful to buyers when inventory is low because it limits their options even more. When properties are sold as pocket listings, sellers could miss out, too. Their brokerage sells a home within their own company—profiting off both sies of the commission. Meanwhile, the homeowners might have been able to sell for a higher price if more knew about it.

It’s the law of supply and demand: the more people who know about your home, the more likely it will sell quicker and for more money.

If you’re thinking about listing your property, please feel free to contact me. Know that I will always put your interests first. I look forward to helping you with your future real estate needs.

As always, I’d love to help you with your next move and take special care of any referrals that you send my way. Call me today for an appointment tomorrow. 703-963-0142

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