Social media and selling your home.


Social media plays an important role in today’s real estate market. Homes buyers use the internet as the first step in their home search process rather than calling a real estate office. The internet and social media let them search for homes, view pictures and floorplans, get recommendations from friends, and learn about new neighborhoods all from the comfort of their home or office. So, the internet is the perfect place to promote real estate and catch the attention of people actively looking to purchase a new home.

So, it’s important your real estate agent has the right tools and marketing plans to implement a social media plan to your specific needs. Here are some questions to ask when you’re considering a real estate agent to sell your home.

  • Will photos be taken of my home? If so, how will they be used in marketing?
  • How quickly do you respond to buyer questions?
  • Will you do an open house? If so, how will it be promoted?
  • How do you use video?
  • What social media apps do you use?
  • Will my home have its own website?

Recently, PropertySpark conducted a survey of Washington, D.C. real estate agents to see which ones effectively leveraged all social media channels to gain an advantage over the U.S. capital’s real estate market. Their team researched hundreds of Washington, D.C. realtors’ social media channels and went through a specific process to select the top real estate agents. The end result is a list of Top 15 Washington DC Real Estate Agent on Social Media, and Robyn Porter is listed as #3.

Here’s what PropertySpark had to say about me:

“Bethesda-based Robyn Porter is an integral part of the Long & Foster Real Estate team serving clients in DC, MD, and VA. She often shares links to interesting articles and offers her opinions on the topics. You can also find information about featured listings and Robyn doesn’t hesitate to help pet owners by sharing info about missing cats & dogs.”

More people today than ever before search online for homes before they contact a realtor. So home sellers need a realtor who has a marketing plan that includes a robust social media plan for your home. If you’re considering a move, please give me a call at 703-963-0142. I’m ready and happy to help with your home sale.

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